Content marketing is that the development and distribution of relevant, useful content—blogs, newsletters, white papers, social media posts, emails, videos, and therefore the like—to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a corporation values the people to whom it sells.
The consistent use of content marketing establishes and nurtures relationships together with your prospective and existing customers. When your audience thinks of your company as a partner curious about their success and a valuable source of recommendation and guidance, they’re more likely to settle on you when it’s time to shop for .
Why it’s Important?
Content marketing may be a go-to tactic that’s proven to figure . Also, it provides a competitive advantage. Take a glance at what the info says about content marketing:
- Businesses with blogs get 67% more leads than other companies.
- Forty-seven percent of buyers view 3 to five pieces of content before engaging with a sales representative.
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it.
- Seventy-two percent of business to business (B2B) marketers say content marketing increases engagement and therefore the number of leads they generate.
Quality Of A Great Content Writer
1. Great content writers are ferocious researchers, a top quality caused by a writer’s inquisitive mind.
They know that good writing is grounded in data and history, because these are things that add context and credibility to their work. Great writers understand that if they're getting to tell their readers what they think, they have to offer them an honest reason to believe it.
In fact, Forester reports that the typical person consumes 11.4 pieces of content before making a purchasing decision. For B2B buyers, 95% consider content to be trustworthy when evaluating a corporation and its offerings. (See what I did there?)
Aside from this, good content writing protected by data helps position brands because the go-to experts for information on certain topics. This is often crucial for winning your readers’ trust and addressing their needs at every stage of the buyer’s journey. Being authoritative in your content also helps drive engagement and backlinks, which make your website perform better on program results pages (SERPs).
Being able to correct and update your own work is a component of being an honest content writer.
After you write a piece of writing , take a brief break and begin your writer’s hat. Then, sit backtrack and placed on your editor’s hat instead.
I’ve been writing professionally for over a decade. I still find typos after editing a piece of writing once or twice. One among our community members recently plowed through multiple pieces of content only to understand through the assistance of our community and a few of his friends that the content was near-impossible to read. He spent days going back and rewriting/editing all of it, and ultimately it required longer than simply proofreading & editing the content the primary time around would have.
Checking for errors after you write the primary draft of your blog post may take time, and you would possibly think it’s more productive to use that point for other blog maintenance activities or to make new content, but this is often not the case.
Putting out error-free, high-quality content less frequently is SIGNIFICANTLY more preferable than churning out error-ridden, low-quality content more frequently.
3. Provide Knowledge That Readers Want
Imagine you looked for content writing recommendations on Google, found this text , then found a bunch of data about creating better video content.
Or imagine if, rather than specific tips, I just wrote 2,000 words about why it’s essential to possess great content but never told you what it's like or the way to roll in the hay .
You probably wouldn’t come to my site within the future if that happened.
That’s why it’s crucial to work out what people want from your content before you begin writing via keyword research.
Content costs money, so any content creation schedule must be carefully managed to maximise efficiencies. Repurposing into different formats, like filming an interview with the author of a whitepaper, can extend the effectiveness of a bit of content. But careful planning is vital to maximize economies of scale, For instance , by doing all video work on an equivalent day. Content also can be re-positioned for a special audience with a little and cheap amount of careful editing, for instance , to suit a selected industry sector or region.
The key, as always, is thorough planning. Once you've got selected the topic matter, the formats, and therefore the people that are going to be creating the content for you, write out an idea that creates the foremost financial sense. Get the video guys certain at some point (not three). Get the designer to try to all of your case studies in one go. Make life easy for yourself and reduce your costs at an equivalent time.
5. Reliable and arranged
Look for a content marketing writer who not only writes well but is reliable when it involves meeting deadlines. This highlights their professionalism and skill to urge things done. However, this will be tricky because you won’t know if a candidate is reliable until you hire them. When giving them an article test, confirm that it’s time-bound to measure if they will execute the instructions promptly.
For teams that manage several content marketing campaigns, they expect everyone on the team to get on an equivalent page—as far as project timelines are concerned. Therefore, it’s crucial for content writers to manage their time wisely and focus their attention on tasks at hand.
6. Time management skills
If you’re running your own blog, you’ll have such a lot more to juggle than simply content creation. You’ll need to optimize your content for search engines to seek out , promote your content, maintain your blog, and more.
By contrast, if you’re a contract content writer, you don’t need to affect maintaining your own blog, but you are doing need to work around your client’s schedule which means you’ll have firm deadlines for your content. Do not mention all of the time you’ll be dedicating toward keeping your income & workload consistent.
Either way, you’ll got to manage some time efficiently and organize your tasks so you'll meet your targets, whether they’re set by yourself or by a client.
There will be times once you just won’t desire writing; like everything you’re typing immediately is crap. Here’s a reassuring (or discouraging) thought: ALL content writers undergo that.
The only way you'll re-evaluate this sense is to only show up. Day after day after day, just sit your butt down ahead of your workspace and obtain thereto .
Best-selling author Elizabeth Gilbert gave a fantastic Ted talk on this exact topic: Your Elusive Creative Genius.
What comes out could also be crap initially , but crap are often polished, edited, and restructured in order that you've got a minimum of a semblance of a piece of writing that’s worth publishing.It’s important for a content writer have competent writing skills, but it’s not enough. You want to even have other skills that are specific to writing for a web audience.